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JB
JB
Jordan Barnes
Vision Catalyst™ Oakland, CA
Former professional athlete, Oakland native. Building permanent economic infrastructure in East Oakland through CDFIs, community land trusts, and worker-owned businesses.
NFL Alumni East Oakland Native Fruitvale Roots Economic Development Youth Workforce
Impact Score
81.4
Outstanding
↑ +3.2 this qtr
$247K
Deployed
34
Jobs
11
Businesses
2
Properties
1,840
Residents
$892K
Wealth Gen.
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Hometown
Professional Background
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JB
Jordan Barnes
Vision Catalyst™ · Oakland, CA
81.4
Impact Score
34
Jobs
$247K
Deployed

Former NFL player building permanent economic infrastructure in East Oakland through CDFIs, community land trusts, and worker-owned businesses...

NFL Alumni East Oakland Native Econ Dev
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Your Legacy Statement

This is your 30-year vision. What does East Oakland look like if your waterfall keeps flowing for a generation? Write it plainly. This goes in your Impact Index profile and advisor reports.

Named Initiatives
Active
Planning
Why Oakland?Public Story
Legacy Timeline
2025
Foundation entities active. CDFI partnership operational. First CLT properties acquired. Waterfall beginning to flow.
2027
Second community waterfall operational. 150+ businesses funded. 10+ CLT properties generating community income.
2030
Community Wealth Fund exceeds $5M. First generation of Youth Academy alumni running their own businesses.
2040+
Infrastructure runs without continuous capital input. Third generation impacted by decisions made in 2025.
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Multi-Generational Legacy Plan

Legacy Architect™ clients receive a 30-year structured plan connecting personal estate planning, foundation governance succession, and community infrastructure endowment. Your impact doesn't end with your career.

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Auto-Generated Media KitDownload PDF →

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Jordan Barnes
Community Infrastructure Investor · Oakland, CA

Former NFL player and East Oakland native building permanent economic infrastructure in his hometown through community development financial institutions, community land trusts, and cooperative business development.

$247K
Invested
34
Jobs
1,840
Impacted
Culture Shift Foundation · Impact Index™ Verified · Q1 2025
Approved Quotes

These are pre-approved statements for media, press releases, or partner communications. Edit to reflect your voice — they auto-populate in your media kit.

"I'm not writing checks. I'm building machines. The goal is a waterfall that keeps running after I'm gone — community infrastructure that generates opportunity without requiring continuous capital input."

— Jordan Barnes, Vision Catalyst™

"My grandmother lost her business on International Blvd to displacement. I'm building systems that make sure that doesn't happen to the next generation."

— Jordan Barnes, East Oakland native
Press Coverage
📰
East Bay Times — "Athletes Rebuilding Oakland"
March 2025 · Feature
🎙️
The Undefeated Podcast · Episode 214
April 2025 · Interview
+ Log Press Coverage
Brand Integration Strategy

How your community investment work connects to your professional brand and commercial opportunities. Your advisor uses this to align storytelling with partnership pitches.

Primary Brand Narrative
Target Partnerships (check all that align)
Endorsement Guidelines (your personal rules)
Brand Enhancement TrackerFull Metrics →
Estimated brand value added from impact work
$1.2M
New partnership opportunities (Q1)
3
Media mentions (positive, Q1)
47
Advisor Notes — Brand

The "Homecoming Investor" narrative is resonating strongly in media. Lean into the grandmother story — it's specific and credible in a way that general philanthropy statements aren't. Two endorsement inquiries came in this month that I've screened for you. Both pass your guidelines — will send details.

Your Advisor · May 18
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